Workfinder: Designing for upskilling youths in the UK
How might we iterate on and innovate with a service platform that connects youth with resources and opportunities to upskill?
Workfinder is a platform that upskill young people by connecting them with opportunities and resources
Workfinder equips the youth with practical soft skills and hard skills that will help them in achieving excellence in the workplace.
Workfinder has a web app platform for both companies/recruiters and youths, and iOS app for youths
Researched, designed, and improved job recommendation email and components that led to 6x improvement in applying-to-job conversion.
Implemented new feedback system for enterprise users and consumers that saw over 60% response rate
Successfully recruited over a dozen non-users within recruitment criteria to conduct interview and UX testing amid tight design and development timeline
Designed series of email that led to improve in email CTR and cross-touchpoint conversion
Conducted multivariate and A/B testing through Google Optimize, leading to a 12% increase in homepage conversion
I owned and led
Generative research through focus group interviews and individual in-depth interviews, leading effort from recruitment to synthesis and reporting
Evaluative research through user testing, usability audit, and web analytics using tools such as Hotjar and Google Analytics
UX and UI design for web interface and iOS app interface for youth
Creating a design system and language used within and across teams
Creating artifacts such as proto-personas, user journey, and evaluative research data to externalise knowledge and insights
Creating assets and UIs for partnership with 3rd party platforms that diversify and enhance Workfinder's capability and reach
Designing for Machine Learning in improving diversity and inclusion of the platform and recruiting
Creating marketing assets and materials to externalise knowledge, insights, and new feature releases
Methods, tools, and artifacts used
Focus Group Interviews
Proto-Personas and Personas
Details of the unreleased designs and artifacts are confidential and cannot be shared. However, I am more than happy to walk you through the research and design process, methods we used, outcome, and learnings.