Workfinder: Designing for upskilling youths in the UK

Context

• Workfinder is a platform that upskill young people by connecting them with opportunities and resources
• Workfinder equips the youth with practical soft skills and hard skills that will help them in achieving excellence in the workplace.
• Workfinder has a web app platform for both companies/recruiters and youths, and iOS app for youths

Outcome

• Researched, designed, and improved job recommendation email and components that led to 6x improvement in applying-to-job conversion.
• Implemented new feedback system for enterprise users and consumers that saw over 60% response rate
• Successfully recruited over a dozen non-users within recruitment criteria to conduct interview and UX testing amid tight design and development timeline
• Designed series of email that led to improve in email CTR and cross-touchpoint conversion
• Conducted multivariate and A/B testing through Google Optimize, leading to a 12% increase in homepage conversion

I owned and led

• Generative research through focus group interviews and individual in-depth interviews, leading effort from recruitment to synthesis and reporting
• Evaluative research through user testing, usability audit, and web analytics using tools such as Hotjar and Google Analytics
• UX and UI design for web interface and iOS app interface for youth
• Creating a design system and language used within and across teams
• Creating artifacts such as proto-personas, user journey, and evaluative research data to externalise knowledge and insights

I supported

• Creating assets and UIs for partnership with 3rd party platforms that diversify and enhance Workfinder's capability and reach
• Designing for Machine Learning in improving diversity and inclusion of the platform and recruiting
• Creating marketing assets and materials to externalise knowledge, insights, and new feature releases

Methods, tools, and artifacts used