Zero waste is difficult, how might we encourage the adoption of zero waste?
Young consumers have awareness of zero waste but need in-time nudges and reminders to do so, and there is a large opportunities in the adoption of composting with negative perception towards the effort needed, and the underutilized facilities
We created a vertical integration with meal kits to facilitate sustainable cycle of food waste and packaging waste in meal kits. A box, bag, and progress dashboard that encourages and reminds users to store the food waste and send them back for rewards
The system is designed based on the assumption that it can be profitable by collecting the waste when the delivery person delivers the product. This is an unsafe assumption and we shall investigate further into the logistics of the return journey which usually is more costly than simple shipping.
In the middle of the process, there are a lot of speculation by the team on whether or not the smart sorting bin concept would work, and we lost sight on the market research – People can barely afford a large, clunky smart bin that only sorts trash for you. We should have discussed the limitations of the concept before further developing them with assumptions and hypotheses that it will work.